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ARTICLE · 21 DECEMBER 2022

FTC Starts Process Of Updating Green Guides

Kelley Drye & Warren LLP
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Green marketing is very much in vogue, and so is suing companies over their green marketing. If you want to avoid those suits, you should generally start by looking at the FTC's Green Guides...

United StatesEnvironment
Gonzalo E. Mon
Gonzalo E. Mon

Green marketing is very much in vogue, and so is suing companies over their green marketing. If you want to avoid those suits, you should generally start by looking at the FTC's Green Guides. But a lot has changed since the Green Guides were last updated in 2012, so they don't always provide clear answers to today's questions. That may change, now that the FTC has started the process of updating the Guides.

Last week, the FTC announced that it is inviting the public to submit comments in response to a series of 31 broad questions, most of which have various sub-questions. (To save you the trouble of counting, there are 128 question marks in the document.) Here are some of the areas on which the FTC is seeking input:

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