FTC Seeks Public Comment On Potential Revisions To The Green Guides And On A Possible Rulemaking

Earlier today, the Federal Trade Commission announced that it is seeking public comment on proposed revisions to its Guides for the Use of Environmental Marketing Claims. The FTC is also asking for input on whether the Commission should initiate a rulemaking to codify (some or all of) the standards set forth in the Green Guides.

The Green Guides were first issued in 1992 and were last revised in 2012. This review of the Green Guides is part of the FTC's regular review of all of its rules and guides which happens on a ten-year cycle. In announcing the review, Samuel Levine, the Director of the FTC's Bureau of Consumer Protection, said, "We look forward to this review process, and will make any updates necessary to ensure the Green Guides provide current, accurate information about consumer perception of environmental benefit claims." FTC Chair Lina M. Khan, in a separate statement, explained, "To be effective, the Green Guides have to keep up with developments in