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ARTICLE · 02 FEBRUARY 2024

For What It's Earth - Issue 40: January 26, 2024

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Litigation over alleged greenwashing claims shows no signs of abating. Five NGOs have initiated legal action against the European Commission, urging a review of its green investment rules for aviation

United StatesEnvironment
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Litigation

Litigation over alleged greenwashing claims shows no signs of abating.Five NGOs have initiated legal action against the European Commission, urging a review of its green investment rules for aviation shipping. The brief criticizes the EU Taxonomy for allegedly endorsing planes and ships with weak efficiency standards or using polluting fuels. In addition, NGOs filed a claim against Starbucks, and took legal action against major food and drink companies, for making allegedly misleading claims about recycling.

Legislation

The EU parliament voted on a proposed EU Directive prohibiting misleading sustainability claims on products, a key step in combating greenwashing. The proposed legislation establishes stringent measures to curb greenwashing and ensure businesses provide accurate information about product sustainability. A key aspect of the new law focuses on improving product labels by banning unverified generic environmental claims. It also

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