Are Your Aspirations Attainable? New York Attorney General Challenges "Net Zero" Claims

63% of Americans are influenced by a corporation's environmental reputation when making purchasing decisions – and 48% of Americans "have either chosen one product over another or stopped purchasing a product based on the environmental record" of the product's manufacturer.

Citing this statistic, the New York Attorney General filed a lawsuit against the world's largest producer of beef products, JBS USA Food Company and JBS USA Food Company Holdings (JBS). The AG alleges that JBS deceptively touted its goal to achieve net zero greenhouse gas emissions by 2040, despite documented plans to increase production – and by extension, increase its carbon footprint.

NAD and NARB Decision