The business world has seen more change in the past decade than it has seen in the past century. The explosion in Internet applications, the dissolution of barriers through improved communication and the merging of local economies into an expansive global marketplace have meant big change for all industries – and the forest industry is no exception.
The forest industry has remained relatively insulated from the changes that have revolutionized the world of business in the last decade. In fact, while other industries have undergone radical transformations to maximize their efficiency and bolster their competitive edge, the forest industry has stayed tethered to a more traditional approach to doing business …until now.
