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ARTICLE · 15 SEPTEMBER 2017

Union kNOw – September 2017

Jackson Lewis P.C.
Jackson Lewis P.C.
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Jackson Lewis P.C.

Jackson Lewis P.C.

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Workers at Nissan's factory in Canton, Mississippi, have strongly rejected representation by the United Auto Workers — 63% to 37% — despite a multi-year organizing campaign.

United StatesEmployment and HR
Philip Rosen
Philip Rosen
Jonathan Spitz
Jonathan Spitz
Howard Bloom
Howard Bloom
Patrick L. Egan
Patrick L. Egan
Ethan J. Davis
Ethan J. Davis

Keep Your Eyes Open, Even If You Don't Think You Need To

Workers at Nissan's factory in Canton, Mississippi, have strongly rejected representation by the United Auto Workers — 63% to 37% — despite a multi-year organizing campaign. Nissan spent enormous resources in a counter-campaign that included a local advertising blitz consisting of television commercial spots, newspaper and radio advertisements, and Spotify ads. Nissan's expenditure to stay union-free in the traditionally union-free South provides a valuable lesson to employers: Do not be complacent about the prospect of unionization, regardless of location and organizing history.

More Realistic NLRB Approach to Employer Rules Ahead

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