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ARTICLE · 01 AUGUST 2025

Future Script: How Generative AI Is Changing Collective Bargaining In The Entertainment Industry

Jackson Lewis P.C.
Jackson Lewis P.C.
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Jackson Lewis P.C.

Jackson Lewis P.C.

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From idea generation to prop modeling, shot selection and more, GAI's impact on the entertainment industry's unionized workforces cannot be overstated.

United StatesEmployment and HR
Steven M. Zimmerman
Steven M. Zimmerman

Takeaways

  • From idea generation to prop modeling, shot selection and more, GAI's impact on the entertainment industry's unionized workforces cannot be overstated.
  • Potential uses of GAI tools raise important legal and contractual questions about employee displacement and creative control.
  • Entertainment industry employers can develop a bargaining strategy that addresses the impacts of AI adoption on above- and below-the-line unionized employees.

Article

Generative artificial intelligence (GAI) has the ability to transform many industries; its current and future impact on the entertainment industry is particularly significant and cannot be overstated. The SAG-AFTRA and WGA strikes in the summer of 2023, where the impact of GAI was a central point of contention, clearly demonstrate the profound effect GAI has already had on unionized workforces in this sector.

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