This issue's "Newsbits" highlihts a study showing
digital revenue on the rise, some new positions that might emerge
at not-for-profits and a report that sheds some light on employee
retention.
Study Shows Digital Revenue on the Rise
In 2016, online not-for-profit revenue grew by 14% and email
revenue grew by 15%, according to a new study by not-for-profit
consultants M+R Benchmarks. Based on input from 133
not-for-profits, M&R found that web traffic, email list size
and Facebook, Twitter and Instagram followers were all on the rise
in 2016, while most individual email metrics were declining. For
example, the emails opened per number delivered fell 7% overall,
for an average just under 15%. For fundraising messages, the
response rate was only 0.05%, an 8% drop from 2015. In other words,
a not-for-profit had to deliver 2,000 fundraising emails to
generate a single donation. For every 1,000 fundraising emails
delivered, not-for-profits raised $36. Furthermore, M+R
