Are you promoting your law firm through the Internet? More importantly, is your Internet promotion meaningful? In order for your Internet presence to be meaningful, it must employ a strategy designed to meet your goals. For many, the goal is to receive new business, which is the focus of this article. The Internet can be one of the most effective venues for telling your firm’s story if you pay careful attention to key issues.
Everyone is familiar with the dot ‘bomb’ catastrophe of last year. Many new concepts were tried and many failed through the natural evolution of this new technology. Where the Internet has always been successful and where it excels today is the dissemination of free information.
