The recession has been over for
many years and the nation's unemployment rate has returned to
below 5%. So, can not-for-profit organizations expect to see the
donation flood gates open back up? For some organizations, this may
be the case. However, this may not be the case for all. Many
variables factor into why donations may be up or down and there is
never a bad time for organizations to review their struggles or
successes with donations, and determine ways to improve.
Retaining Donors
Retaining the same donors year after year is a struggle every
not-for-profit organization faces. Similar to restaurants depending
on their regulars to keep coming back, a not-for-profit
organization's success is dependent on keeping their donors for
years to come.
