With 2018's first quarter now in the rear view mirror,
adaptation has been this year's central theme in the apparel
sector. Facing complex challenges to their long-term success (and
in some cases, survival), apparel brands and retailers have
embarked on an urgent mission to redefine their value propositions
for an increasingly demanding consumer. Brands are applying new
tools and techniques to become more collaborative, nimble and
engaged with their consumer. Retailers have invested heavily in
technology and innovation, increasing next-generation store layouts
in an effort to provide vibrant experiences that are now a
prerequisite for discerning millennial consumers. Artificial
intelligence and virtual reality, once solely futuristic cinema
fodder, are increasingly used to enhance both customer acquisition
and customer conversion. It is truly a "brave new world"
out there!
