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ARTICLE · 04 SEPTEMBER 2025

HelloFresh To Pay $7.5 Million To Settle Automatic Renewal Suit

Kelley Drye & Warren LLP
Kelley Drye & Warren LLP
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Kelley Drye & Warren LLP

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Last month, HelloFresh agreed to settle an investigation by the California Automatic Renewal Task Force ("CART") made up of several California counties and cities.

United StatesConsumer Protection
Gonzalo E. Mon
Gonzalo E. Mon
Beth Bolen Chun
Beth Bolen Chun

Last month, HelloFresh agreed to settle an investigation by the California Automatic Renewal Task Force ("CART") made up of several California counties and cities. CART's lawsuit, filed contemporaneously with its agreed judgment, alleges the company violated California's UDAP laws) by enrolling consumers into auto-renewing subscription plans without proper disclosure or consent in violation of the state's Automatic Renewal Law. CART further alleges that HelloFresh violated more general provisions of California's UDAP laws including by:

  • Not clearly disclosing information regarding free meals and gifts, including the fact that some only applied to subsequent purchases;
  • Misleading customers with free delivery claims when only the first delivery was free;

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