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ARTICLE · 26 DECEMBER 2022

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FTC Issues Request For Comment To Update Green Guides On Environmental Marketing Claims

Baker Botts L.L.P.
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The FTC voted 4-0 on December 14 to publish a notice in the Federal Register seeking comments on an update to the FTC's "Green Guides" on environmental marketing claims.

United StatesConsumer Protection
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The FTC voted 4-0 on December 14 to publish a notice in the Federal Register seeking comments on an update to the FTC's "Green Guides" on environmental marketing claims.The Guides, which have not been updated since 2012, provide guidance to businesses about how the FTC interprets environmental marketing claims under Section 5 of the FTC Act, including how consumers are likely to perceive specific claims, how businesses can substantiate these claims, and how businesses should qualify certain claims to ensure they are not deceptive.

The FTC voted 4-0 on December 14 to publish a notice in the Federal Register seeking comments on an update to the FTC's "Green Guides" on environmental marketing claims.The Guides, which have not been updated since 2012, provide guidance to businesses about how the FTC interprets environmental marketing claims under Section 5 of the FTC Act, including how consumers are likely to perceive specific claims, how businesses can substantiate

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