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ARTICLE · 15 AUGUST 2024

FTC Finalizes Rule Banning Fake Reviews

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The FTC has finalized its new rule banning fake consumer reviews.

United StatesConsumer Protection
Christopher A. Cole
Christopher A. Cole
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The FTC has finalized its new rule banning fake consumer reviews. The rule, which will become effective in October, prohibits selling or purchasing fake consumer reviews or testimonials, buying positive or negative consumer reviews, certain insiders creating consumer reviews or testimonials without clearly disclosing their relationships, creating a company-controlled review website that falsely purports to provide independent reviews, certain review suppression practices, and selling or purchasing fake indicators of social media influence. These are all common tactics that the FTC says distort the signals relied on by consumers to choose products.

The primary components of the rule are as follows:

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