--Installment 2 of Wiley's State Consumer
Protection Series--
In 2025, we've seen new and updated automatic renewal laws
(ARLs) and regulations in many states, including Arkansas,
California, Colorado, Connecticut, Maryland, Massachusetts,
Minnesota, and Utah. These laws regulate aspects of transactions
involving subscription services, automatic renewals, negative
options, and free trial offers. Generally, these laws impose
requirements on what companies must disclose before enrolling
customers in these plans, outline how and when companies should
notify customers about automatic renewals, and prescribe
cancellation methods companies must provide their customers.
Below, we outline new statutory requirements and how these laws
differ across states, summarize recent enforcement actions and
trends, and share practical compliance tips. This is an area with
both complex compliance issues and multi-faceted risk –
including state Attorney General (AG) investigations,
