Consumer And Policy Objectives Underpin Enforcement In Key Sectors

A key theme of antitrust enforcement throughout 2025 has been a distinct focus on strategic sectors identified as critical for economic growth and supply chain resilience. As individuals and governments alike seek to reduce their expenditure, antitrust scrutiny has zeroed in on areas of importance to consumers and of significant public spending.

Authorities focus on consumer and retail sector (with particular attention on the agri-food supply chain) 

Antitrust authorities have homed in on sectors that directly affect household budgets.

In surveyed jurisdictions during 2025, the consumer and retail sector accounted for 61 separate antitrust infringement decisions and an overwhelming 97% of all fines for vertical/non-cartel conduct (see chart below). While sanctions in this sector targeted a range of anticompetitive practices, authorities notably pursued household names, including Adidas, for engaging in resale price maintenance (RPM) as set out in more detail in Fines for vertical