Regardless of what form of asset management you partake in, if
you do these three things you will have greater AUM growth.
1. Layer your story strategically
Many asset managers walk into a meeting with an LP with no real
plan on how they are going to tell their story. Because of this, it
is often poorly done. There is little in the way of interaction,
and very few managers qualify interest at the outset of a meeting.
If a manager hasn't established whether or not a prospective LP
is interested in what they do within the first two minutes, they
are doing it wrong.
At this stage managers typically say that they can not
adequately convey the complexities of their story two minutes. I
hate to be the one to say it, but this is BS. The more
complex the story, the greater the need to simplify. Managers need
to be able to quickly and effectively state why a prospective
should care. After that, get the heck out of the room as fast as
you can with a very clear take away
