Time To Apply The Virtual Brakes On Metaverse Marketing?

The promise of Web3, built upon a foundation of blockchain technology, would seem to offer a fairer, decentralised and more transparent version of the internet.

Unlike the current Web2, which is ruled by a small number of superpower platforms who control and monetise our personal data, Web3 promises an equitable ecosystem where value is created and distributed more evenly across the online population.

This promise of digital utopia has attracted a range of companies and brands seeking to take advantage of this new medium and be the first to monetise all possible opportunities. From a marketing point of view, many of these opportunities have manifested themselves in the form of NFTs and/or a branded presence in the metaverse.