Across all sectors and geographies workers are becoming more
vocal in articulating their views – about the workplace,
their employer and wider social issues.
95% of those we surveyed said they expect to see an increase in
their workforce making its voice heard through social media
channels in the future.
Digital technology and social media have provided a convenient
way for the workforce to express their views, compare their
experiences with others and, when needed, mobilise a response. If
traditional, internal communication channels fail to meet their
needs, external means of raising concerns will fill the gap.
The organisations that will thrive in the workplace of the
future will be those that find a way to redefine the workforce
relationship, manage tensions and create a common, compelling
vision.
