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ARTICLE · 27 MARCH 2025

The Golden Age Of AI Experimentation For CEOs

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Companies know they need to invest in AI, but it's a high-stakes game of trial and error. Zillow, for instance, is now considered a solid investment, yet it faced a significant setback in 2021...

United KingdomTechnology
Hoyoung Pak
Hoyoung Pak
Ted Bililies
Ted Bililies
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By aligning AI initiatives with strategic priorities and assembling the right talent, leaders can transform experimentation into scalable success while avoiding costly missteps.

We are entering an era of calculated risks.

Companies know they need to invest in AI, but it's a high-stakes game of trial and error. Zillow, for instance, is now considered a solid investment, yet it faced a significant setback in 2021 with its AI-powered home-price-estimate platform, Zillow Offers, which failed to deliver the expected accuracy or return on investment. Similarly, Google's well-documented challenges that resulted from its AI-driven answers demonstrate the imperfect nature of AI development. However, Google has maintained a willingness to learn, adapting its product as it grows.

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