Product And Platform Models: The Operating Model Enterprises Need To Scale Technology And Generate Recurring Business Value

Why Traditional IT Models No Longer Work

Demand management for technology portfolios has fundamentally changed. What was once a portfolio of time-bound projects is now a set of continuously evolving products powered by shared digital, data, and analytics platforms. Yet many organisations still operate with project-centric funding, functional ownership, and delivery models designed for stability rather than speed and scale. This mismatch creates recurring issues.

Fragmented Accountability: At best, business leaders own outcomes while technology teams own delivery; at worst, ownership is unclear. As a result, prioritisation is disconnected from impact, and trade-offs among speed, cost, and quality remain unresolved, often evident in lagging time-to-market and low reuse that depresses ROI.