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ARTICLE · 05 JUNE 2025

Gen AI And Creative Work: Rights, Risks, And Rewards

Lewis Silkin
Lewis Silkin
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Lewis Silkin

Lewis Silkin

Joint managing partners: Jo Farmer, Richard Miskella International offices: Dublin, Hong Kong...

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How are generative AI tools currently being used in the creative industries, and what are the risks this poses? What are the challenges...

United KingdomTechnology
Adrian Aronsson-Storrier
Adrian Aronsson-Storrier
Oliver Fairhurst
Oliver Fairhurst
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How are generative AI tools currently being used in the creative industries, and what are the risks this poses? What are the challenges of securing and enforcing copyright against AI developers? And how can we productively resolve the tensions between AI developers and the creative industries to the benefit of both sectors?

The recent 'Generative AI and Creative work' panel at 'The AI Agenda' featured Lewis Silkin's Oliver Fairhurst to speak with Candice Macleod (General Counsel and Head of Sustainability at creative agency adam&eveDDB), Dominic Young (publishing expert and founder and CEO of Axate) and Dr Alina Trapova (Lecturer in Intellectual Property Law at University College London). The panel examined these questions, offering provocative insights on the evolving landscape of rights, risks, and rewards in the age of AI.

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