Regulation of cryptoassets has long been near the top of the
UK's regulatory agenda. Despite only being a few weeks
in, 2022 has already seen what are, perhaps, the most drastic
proposals for regulation yet: a three-fold process, under which
first, the UK Treasury wants to bring cryptoassets within the remit
of the Financial Conduct Authority's
(“FCA”) rules governing financial
promotions; second, restrictions are applied to the types of
consumers that can be targeted for investment; and third,
tightening up how promotions are allowed to work in practice.
This new regime is outlined in a Consultation Paper (the
“Paper”) published by the FCA on 18
January 2021.
But is the crackdown all it's cracked up to be?
Despite the FCA's stated position that it wants to help the
nascent industry flourish and avoid unnecessarily restrictive
regulation, there is a real risk that the new rules could suffocate
the market while simultaneously failing to address the