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ARTICLE · 23 MARCH 2026

AI Registries To Protect Athlete Likenesses And Digital IP

Marks & Clerk
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Marks & Clerk

Marks & Clerk

Marks & Clerk LLP was founded in 1887 by George Croydon Marks, who was joined in partnership by...

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It is not disputed that AI is rapidly reshaping the entertainment and sports industries, with top athletes now becoming huge contributors to the ‘AI economy’.

United KingdomTechnology

It is not disputed that AI is rapidly reshaping the entertainment and sports industries, with top athletes now becoming huge contributors to the ‘AI economy’. It appears though that such contributions are inconsistently compensated, if they are compensated at all. Therefore, some will make the case that a standardized system is required to provide fair compensation,  

From Callondor Group, a first dedicated registry for sports intellectual property in the AI era has been developed, which provides a platform designed to give athletes and sports organizations the tools to manage, protect and profit from their digital identities — which appear to be increasingly absorbed into AI systems without compensation or consent.

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