Legal Update: Vidal-Hall And Others v Google Inc

Last month, the Court of Appeal handed down judgment in Vidal-Hall and Others v Google. The appeal was only on preliminary issues and it looks like there will be a subsequent appeal before the substantive matter reaches trial. However, this decision is likely to have a far-reaching impact on UK data protection and privacy law. The decision makes it significantly easier to bring a claim for damages for data protection violations. It also paves the way for a trial that could revolutionise the way online giants generate their income.

Context

In the last few years, targeted advertising has become the focus of digital marketing. Most advertising platforms and social networks now offer targeted advertising services to advertisers.