ARTICLE · 15 MARCH 2024

February Data Wrap: A Snapshot Of Key Regulatory Developments

Herbert Smith Freehills Kramer LLP

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As envisaged in our predictions for 2024, close regulatory scrutiny of adtech looks unlikely to wane in 2024. 2023 saw multiple CJEU rulings resulting in Meta relying on three different...

United KingdomPrivacy

As envisaged in our predictions for 2024, close regulatory scrutiny of adtech looks unlikely to wane in 2024. 2023 saw multiple CJEU rulings resulting in Meta relying on three different lawful bases in quick succession when processing its users' personal data for targeted advertising purposes. The year ended with Meta relying on consent and proposing a subscription model for advertising-free services in the EU. 2024 has now seen the Dutch, Norwegian and German data protection authorities request a binding EDPB opinion on this so-called "pay or okay" model, to determine what constitutes freely given consent. In this context, February saw noyb and 27 other NGOs issue a joint letter to the EDPB calling for protection of free consent online.

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