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ARTICLE · 10 NOVEMBER 2022

Your Marketing Deck Is Not A Due Diligence Document

This story isn't actually about due diligence, or your marketing deck. It's about you. It's about you exploring uncharted territory in the hunt for the fabled lost city of El Dorado.

United KingdomMedia, Telecoms, IT, Entertainment

This story isn't actually about due diligence, or your marketing deck.

It's about you.

It's about you exploring uncharted territory in the hunt for the fabled lost city of El Dorado.

I am going to tell you some things you should pack, plus some things you should definitely leave at home.


But first, a little bit about me, and why I am telling you this story……

Hey there! 👋

I have seen a lot of big marketing decks. 💔

Huge, weighty tomes. 📚

Bursting at the seams with obtuse, arcane language. 🧙‍♂️

Some heavy enough to counterbalance a construction crane. 👷‍♂️

The only conceivable use for these decks is to brutally beat hapless LPs into submission. 🤜🤪

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