Top 10 Most Complained About Adverts 2016

The ASA¹ has published its list of the most complained-about adverts of 2016 and, similar to 2015, it is established reputable companies that dominate the ASA's "Top 10" list.

Interestingly, each of the top 10 adverts was complained about on the basis that such adverts caused "offence". According to the ASA  this contrasts with the fact that in excess of 70 per cent of the complaints that are received by the ASA are on the grounds that such adverts are misleading. Further, of the 10 most complained-about adverts, nine were in respect of television adverts.