Reliance On Mobile Technology
Consumer dependency on mobile technology has increased with
improved connectivity and more powerful devices - 62% of UK
consumers now own a smartphone and 36% own a tablet. Among younger
age groups these figures are even higher.
Not only has consumer ownership of digital devices risen, their
usage has also increased. Around 60% of consumers are using
smartphones and tablets to access their social media accounts and
the same number are using them to research products and
services.
Consumers are becoming increasingly reliant upon their mobile
devices and the connected consumer now lives more of their life
online and on-the-move. Surrounded by digital technology and smart
devices at home and at work, the average UK consumer now owns 5.4
portable devices - they can shop at any time of day or night, from
anywhere.
