SMS is for many the surprise success story of m-commerce. But like many surprises there are issues that need to be reviewed after the initial euphoria is over. The legal issues surrounding SMS come into this category.
In the 5 years since e-commerce has really taken off in the UK many of us have become used to the same legal issues arising with e-commerce over and over again. The same concerns find themselves replicated in m-commerce and even the limited 160 characters of SMS messaging can cause problems.
Copyright
One of the great myths of business, probably coming just after 'the cheque is in the post' is the theory that the internet is copyright free. Similarly if you take text, sound or images and send them over SMS you're likely to be infringing someone else's intellectual property rights. SMS is used as the tool for abuse throughout the UK with dodgy looking logos and ring tones available from most of the tabloid newspapers - and some less reputable sources. Brand
