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ARTICLE · 18 APRIL 2018

Online #Ads Under The Spotlight

Mishcon de Reya LLP
Mishcon de Reya LLP
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Mishcon de Reya LLP

Mishcon de Reya LLP

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The Advertising Standards Authority has issued a call for evidence into how consumers recognise online ads, and the labelling that is used.

United KingdomMedia, Telecoms, IT, Entertainment
Nina O'Sullivan
Nina O'Sullivan

The Advertising Standards Authority has issued a call for evidence into how consumers recognise online ads, and the labelling that is used. This is the first stage in a project which will see the ASA also commission its own research, and which may lead to revisions to the way such ads are regulated in the future.

The ASA says the project is necessary because, as more and more advertisers enter into commercial relationships with online influencers and publishers, there has been a blurring of the lines between advertising and editorial content. This has forced consumers to take on the role of 'detective' in order to recognise that something is, in fact, an ad (which many, no doubt, do not actually turn their mind to).

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