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ARTICLE · 16 JANUARY 2015

One Billion Smartphone Upgrades

Deloitte
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Deloitte predicts that one billion smartphones will be purchased as upgrades for the first time in 2015, generating almost £180 billion in sales.

United KingdomMedia, Telecoms, IT, Entertainment
Deloitte Technology, Media & Telecommunications Industry Group
Deloitte Technology, Media & Telecommunications Industry Group
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  • One billion smartphone upgrades predicted in 2015
  • 90% of smartphones sold in 2015 in the UK will be to existing smartphone owners
  • Peer pressure is likely to be a factor in many decisions to upgrade

Deloitte predicts that one billion smartphones will be purchased as upgrades for the first time in 2015, generating almost £180 billion in sales. We expect global smartphone sales of about 1.4 billion smartphones in 2015, with about three-quarters of these being upgrades. In the UK, the proportion of smartphone upgrades is even greater. More than 90% of all smartphones sold in the UK will go to existing smartphone owners and the majority of smartphones owners will upgrade every one to two years.

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