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ARTICLE · 31 AUGUST 2000

New Survey Explodes Myth About Dot.com Business Leaders

United KingdomMedia, Telecoms, IT, Entertainment

The myth that dot.com leaders are young, inexperienced, and looking to make a fast buck while ploughing through venture capital handouts, has been exploded by new research from KPMG Consulting. The report, E-Business Leaders Survey 2000, shows that the average e-business leader is aged 38, and is quite willing to sacrifice corporate perks in order to start a new business in a dynamic sector. E-business leaders are less likely to have their own office or PA and are more likely to travel economy or with "no frills" airlines. They do not necessarily rebel against traditional rules of business - 88% of respondents felt casual dressing was not appropriate for important meetings and the majority of those interviewed worked extremely long hours and had little time for socialising.

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