Mobile Consumer 2014: The UK Cut - Revolution And Evolution

Introduction

As we approach the 30^th anniversary of the first ever mobile phone call made in the UK, our collective dependency on mobile services continues to rise.

Our fourth annual edition of the UK Mobile Consumer survey analyses the five key sub trends that we see happening in the mobile industry. Some key findings include:

• 35 million people have a smartphone in the UK
• One in six UK adults look at their smartphone more than 50 times a day
• Over 30% of UK adults look at their smartphone within 5 minutes of waking
• The average Instant Message (IM) user sends over 55 IMs a day
• 4G subscriber numbers expected to exceed 10 million by the end of the year
• Only a fifth (20%) of mobile consumers with 4G have watched more video since subscribing to 4G, compared to 49% in 2013