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ARTICLE · 07 OCTOBER 2014

Media Consumer 2014 - The Digital Divide

Deloitte
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We are in the midst of an exciting year for UK media. Exceptional performances and outstanding use of technology propelled UK talent to many awards at the Oscars.

United KingdomMedia, Telecoms, IT, Entertainment
Deloitte Technology, Media & Telecommunications Industry Group
Deloitte Technology, Media & Telecommunications Industry Group
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Foreword

We are in the midst of an exciting year for UK media. Exceptional performances and outstanding use of technology propelled UK talent to many awards at the Oscars, and numerous UK actors and actresses are leading lights on the silver screen. With the Rolling Stones back on tour and the football World Cup in Brazil in June there is a feast of entertainment for media consumers to enjoy.

This year also marks the eighth annual Deloitte Media Consumer survey and the landscape has changed significantly over that period. Eight years ago the majority of TVs were analogue, smartphones were rudimentary and tablets didn't exist.1 Facebook had 12 million members; a far cry from today's 1.3 billion.2

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