Earlier this year we wrote a blog on collaboration tools and
'
maintaining momentum'. We highlighted senior stakeholder
involvement, quality training, clear system ownership, channel
exclusivity and giving people a reason to come back as five of the
drivers key to maintain this momentum. Six months on we are
slightly older and wiser(ish) and in the spirit of perpetual
learning, we are back – and with a few extra thoughts on how
you can keep engagement up. In short: be inclusive, be
entertaining, don't be too formal.
Be inclusive
Social networks can often become cliquey or a discussion ground
for a small number of particularly social staff. While having this
hyper-engagement is good for some (indeed many firms strive for
these 'superfans' both internally and externally), new
joiners and less frequent commentators can feel left out. While for
some, no carrot to get involved will ever be big enough, a warm
welcome and engagement in conversation can be a great help
