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Introduction to Advertising Law
Transcript
Welcome to the Gowling WLG ad law team podcast.
I'm Jason Stephens and, in this first podcast, I'll be
taking you through the basics of advertising regulation in the
UK.
Advertising is ever present in our lives. Unless you're
living out in the wilderness with no access to technology, it is
near impossible to spend a day without seeing an advert. Without
advertising, the media as we know it could not exist - newspapers,
magazines, commercial broadcasting and vast swathes of the internet
all depend on the revenues raised through the sale of advertising
space.
While advertising exists to raise awareness of brands and,
ultimately, to induce us to spend money on products or services, it
can also help to inform, assist in making choices and inspire with
great creativity. In the UK, it's one of our most important
creative industries, responsible for billions of pounds of
