Earlier this month the ASA announced its new strategy, More Impact Online, which aims to advance its
regulation of online advertising over the next five years. The
strategy has been developed following consultation with consumers,
industry organisations and the government, and recognises the need
for the ASA to move forward and adapt to the changing world of
advertising, as well as to build trust – with both the public
and across the industry – in a system of self-regulation.
The reasoning behind the focus of the strategy is clear: not
only were "88% of the 7,099 ads amended or withdrawn in
2017" online (either in whole or in part), but in
the first half of 2018 there has been a significant increase in the number of adverts being
amended or withdrawn, with 7,232 such rulings between January and
June 2018.
