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ARTICLE · 08 NOVEMBER 2020

Disclosures: Instagram Provides New Commitments To UK's CMA

Frankfurt Kurnit Klein & Selz PC
Frankfurt Kurnit Klein & Selz PC
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Frankfurt Kurnit Klein & Selz PC

Frankfurt Kurnit Klein & Selz PC

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Facebook (owner of Instagram in the UK) has committed to a package of changes to tackle what the Competition and Markets Authority describes as "hidden advertising" on the Instagram platform.

United KingdomMedia, Telecoms, IT, Entertainment
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Facebook (owner of Instagram in the UK) has committed to a package of changes to tackle what the Competition and Markets Authority describes as "hidden advertising" on the Instagram platform. 

This is intended to make it harder for people to post an advert or incentivised post on Instagram without clearly labelling it as such. 

Clear labelling of incentivised posts is required under consumer protection law and CAP Code so that people are not misled. But to date, the ASA and CMA haven't always seen eye to eye on the best way to do this, and various guidance over the years has not always been clear or practical.

The Competition and Markets Authority (CMA) has been investigating hidden advertising on Instagram over concerns that too many social media influencers are posting content about businesses without making it clear when they have been paid or incentivised to do so. The CMA was concerned that Instagram was not doing enough to tackle the problem.

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www.fkks.com

This post first appeared in Frankfurt Kurnit's Focus on the Data blog (www.focusonthedata.com). It provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

Originally published by the New York Legal Ethics Reporter

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

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