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ARTICLE · 03 APRIL 2024

Cutting Down: ASA Pulls The Scalpel Out On Surgery Ads From Abroad

Osborne Clarke LLP
Osborne Clarke LLP
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On 1 February 2024, the Committee for Advertising Practice (CAP) issued an enforcement notice to cosmetic surgery providers based abroad instructing them to comply...

United KingdomMedia, Telecoms, IT, Entertainment
Osborne Clarke
Osborne Clarke
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Who: The Advertising Standards Authority (ASA)

Where: United Kingdom

When: 1 February 2024

Law stated as at: 5 March 2024

What happened:

On 1 February 2024, the Committee for Advertising Practice (CAP) issued an enforcement notice to cosmetic surgery providers based abroad instructing them to comply with the stringent advertising rules which CAP set in its UK Code of Non-broadcast Advertising and Direct and Promotional Marketing (CAP Code), as well as producing new guidance which cosmetic surgery advertisements will need to comply with. CAP has initiated heightened monitoring efforts to pinpoint and address irresponsible advertisements promoting cosmetic surgery procedures, to safeguard individuals, especially young and vulnerable audiences, from potential harm.

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