Comparative Advertising: When Is A Comparable Product Not A Comparable Product?

Sainsbury's fail again to overturn Tesco ruling by the ASA

The supermarket retailer Sainsbury's has failed in its latest bid to overturn the result of an adjudication by the Advertising Standards Authority (ASA) which gave a clean bill of health to rival supermarket Tesco's "Price Promise" advertising g campaign (Sainsbury's Supermarkets Ltd, R(on the application of) v The Independent Reviewer of Advertising Standards Authority Adjudications [2014] EWHC 3680 (Admin)).

The ASA's original ruling in July 2013 had been challenged by Sainsbury's who took the matter to the Independent Reviewer (IR) of ASA adjudications. When he held that there were no substantial flaws in the ASA's adjudication that merited any change to it, Sainsbury's sought a judicial review by the High Court of the IR's decision