Can I Send A "Cold" Commercial E-Mail Or Not?

The purpose of article is to set out the legal position we believe exists at present and until new regulations regarding e-commerce and email activity come into force on 11th December. We also take a look at those forthcoming regulations.

The new rules are being introduced to comply with the EU Privacy and Electronic Communications Directive. But there are already rules that prevail and those who are not experienced marketers may not appreciate that the Advertising Standards Authority rules apply to any email or e-commerce marketing activity. These rules are encapsulated in what is known as Committee of Advertising Practice Code (CAP Code) a link to which is here: http://www.cap.org.uk/