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ARTICLE · 23 JANUARY 2023

Building Brands: The Engineering Behind Success

Potter Clarkson LLP
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Branding is a crucial aspect of any business. The engineering sector is no exception.

United KingdomMedia, Telecoms, IT, Entertainment
Maria Muntean
Maria Muntean
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Branding is a crucial aspect of any business. The engineering sector is no exception.

Very recently, we saw the overlap between branding and engineering in the Cornwall satellite launch. The historic "Start Me Up" mission captured attention worldwide with its catchy branding.

Named after The Rolling Stones' hit song, the mission attempted to launch nine satellites into orbit via Virgin Orbit's "Cosmic Girl" - a converted Boeing 747 aircraft and its LauncherOne rocket. Although the satellites failed to reach orbit, the branding for the project was a success. Cosmic Girl and Start Me Up are sure to be remembered as the UK gears up for future space missions.

But what stands behind the success of a brand and how can branding be used to increase the value of engineering technology and projects?

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