Boosting The Bottom Line & Beyond: Increasing Female Representation In Games Studios

In a challenging market, performance matters. Research links greater profitability to more women in leadership roles – yet progress in the male-dominated interactive entertainment industry remains slow. At a panel hosted by Gemma Woodhead, Managing Associate, and Breesha Loughran, Senior Associate, at Lewis Silkin, we invited Louise Andrews, Head of Studio at D3T, Sam Chawla, COO at Spliced, Dr Marie‑Claire Isaaman, CEO of Women in Games, and Tamsin O'Luanaigh, Founder of Wisecat Strategy, to discuss how gender persity drives results and explore practical strategies for increasing female representation in games studios.

Gender persity benefits

The panel first explored how increasing gender persity in the interactive entertainment industry shouldn't be seen as a side quest; it can give studios a real competitive edge. Teams build games from their own perspectives and, if studios want their games to appeal to as wider a market as possible, they need to make