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ARTICLE · 31 JANUARY 2011

ASA Adjudications Snapshot

CMS Cameron McKenna Nabarro Olswang
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This article provides a selection of the most interesting ASA adjudications from December and a summary of the key issues considered in the adjudications.

United KingdomMedia, Telecoms, IT, Entertainment
Susan Barty
Susan Barty
Alex Bowtell
Alex Bowtell
Stuart Helmer
Stuart Helmer
Lucy Kilshaw
Lucy Kilshaw

This article provides a selection of the most interesting ASA adjudications from December and a summary of the key issues considered in the adjudications.

This month the ASA considered a number of themes in its adjudications, including the use of studies to substantiate claims. In two of the decisions outlined below the ASA did not consider that it was sufficient for advertisers to rely upon unpublished studies carried out on a small numbers of participants. The ASA has also indicated that it may require evidence of ongoing or long-lasting product performance to substantiate efficacy claims.

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