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ARTICLE · 23 JUNE 2022

Why Does Intellectual Property Matter?

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Intangible assets such as brands, designs, photographs, advertising copy and inventions are often of much greater value than the physical assets of a company such as plant, buildings, and equipment.

United KingdomIntellectual Property
Lee Curtis
Lee Curtis
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John Stuart the Chief Executive of the Quaker Oats Company between 1922 and 1953 is quoted as saying:

"If this company were to split up, I would give you the property, plant and equipment and I would take the brands and the trademarks and I would fare better than you."

Intangible assets such as brands, designs, photographs, advertising copy and inventions are often of much greater value than the physical assets of a company such as plant, buildings, and equipment. What is often the most valuable asset of your company, your good name! If you do not protect those intangible assets like you protect your buildings or plant via insurance, then you are missing a trick in the world of business and giving away your competitive advantage in the marketplace.

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