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ARTICLE · 16 OCTOBER 2025

Using Tesla's Logo As WeChat Avatar May Constitute Trademark Infringement

Marks & Clerk
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Marks & Clerk

Marks & Clerk

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In recent years, it has become increasingly common to promote and advertise goods and services through social media.

United KingdomIntellectual Property

In recent years, it has become increasingly common to promote and advertise goods and services through social media. It is also not uncommon for some business entities use well-known trademarks of others to attract consumers. Tesla has recently encountered a similar trademark infringement case. Let's take a look at the specific situation:

Natural person LI has been posting promotional flyers on a total of 1,097 charging piles at 113 Tesla Supercharger stations since 2021. He used the flyers with the Tesla logo and QR codes to attract car owners to scan the QR codes to join the WeChat groups he set up. LI also posted information such as vehicle insurance, car wrap film, sheet metal painting, second-hand car services in multiple WeChat groups he established. It was found that LI has set up totally 14 WeChat groups and attracted about 2,000 people to join his WeChat groups.

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