As an avid comics fan, I have watched the recent promotion of
the upcoming launch of Avengers Campus at Disneyland Paris with
interest.
However, the IP attorney in me led me to contemplate why there
is no Avengers Land or Marvel Land at Disney World Florida. The
reason highlights some key IP issues for businesses operating in
the comics and animation sectors, where the monetization of title
and character IP via licensing is a potentially lucrative revenue
stream.
Licence agreements are entered into between IP owners and third
parties in order to allow third parties to use the IP owner's
IP, such as trade marks like SPIDER-MAN, MARVEL and HULK or
copyright works such as images of those characters, in return for a
fee.
