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ARTICLE · 22 NOVEMBER 2022

Trademarks And Brands: Key Considerations For M&A Transactions

Gowling WLG
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A brand will not necessarily be crucial in every transaction (and some acquisitions may involve plans to promptly re-brand post-completion), but, where it is, there are some key considerations to bear in mind.

United KingdomIntellectual Property
Zoe Pearman
Zoe Pearman
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Trademarks and brands can be incredibly valuable. They help customers and clients distinguish goods or services of one company from another's, so they can be critical assets in company and business acquisitions and disposals.

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A brand will not necessarily be crucial in every transaction (and some acquisitions may involve plans to promptly re-brand post-completion), but, where it is, there are some key considerations to bear in mind.

Please note, for the purpose of this article, we have not distinguished between share/asset sales.

Potential issues

When deciding to purchase or sell a business, it is important to investigate and understand the assets owned by that business, including its brand.

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The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

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