Log in or register
Share on LinkedInShare on LinkedIn

ARTICLE · 30 NOVEMBER 2018

The UK's Implementation Of The EU Trade Marks Directive 2015

Marks & Clerk
Marks & Clerk
Contributor
Marks & Clerk

Marks & Clerk

Marks & Clerk LLP was founded in 1887 by George Croydon Marks, who was joined in partnership by...

View firm profile
Explore more from Marks & Clerk

Due to be implemented by the United Kingdom by 14 January 2019, the EU Trade Marks Directive 2015/2436 aims to further harmonise the national trade mark laws of EU member states.

United KingdomIntellectual Property
Marks & Clerk
Marks & Clerk
Author LinkedIn connections

Due to be implemented by the United Kingdom by 14 January 2019, the EU Trade Marks Directive 2015/2436 aims to further harmonise the national trade mark laws of EU member states. To help prepare for the changes, the UK Intellectual Property Office has published guidance on the changes expected, mainly to the Trade Marks Act 1994 (TMA) and the Trade Marks Rules 2008. These changes have been made through the Trade Marks Regulations 2018 (TMR), and an amended Trade Marks Act has also been made available to illustrate the changes. The key changes are summarised below.

1. APPLYING FOR TRADE MARKS

1.1 Removal of requirements for "graphical representation" of trade marks

The removal of this requirement aims to allow trade-marks to be represented in the widest range of digital file formats possible under the current system. Trade mark applications for sounds, multimedia content, animations and holograms can be represented in MP3 and MP4 formats. Such applications will

We operate a free-to-view policy, asking only that you register in order to read all of our content. Please login or register to view the rest of this article.

Register for freeORLog in

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

View source

Related Articles

Legal Intelligence Newsletters: sign up for the latest legal and regulatory news on your chosen topics

Read more about

Related Comparative Guides

See more popular content from

Article

AI, Deepfakes And Image Rights: Does English Law Protect Your Face, Voice And Likeness?

Generative AI has created a legal vacuum where synthetic images and deepfakes can be created and shared without consent, yet English law offers no standalone "image right" to protect individuals. With celebrities like Lisa Riley and over 80 performers demanding reform, the question is whether the UK's patchwork of intellectual property, data protection, and common law protections can adequately address this rapidly evolving threat to personal autonomy and reputation.
United KingdomIntellectual Property
Mills & Reeve LLP
Mills & Reeve LLP
Article

The Sound Of Ownership: Why AI Voice Cloning Is Raising New IP Questions

As AI voice cloning technology becomes increasingly sophisticated and accessible, the Save Our Voices Now campaign calls for statutory rights allowing individuals to own and control their voice as intellectual property. This article examines whether existing UK law sufficiently protects one of our most personal and recognisable attributes, exploring copyright, trade marks, passing off, and the practical steps individuals and businesses can take.
United KingdomIntellectual Property
Ashfords LLP
Ashfords LLP
Article

High Court Clarifies The Limits Of Copyright Claims Against Online Marketplaces

The UK High Court has delivered a landmark ruling on online marketplace liability, dismissing Shein's copyright infringement claims against Temu and clarifying when platforms can be held responsible for third-party content. The judgment examines the boundaries of copyright ownership in complex supply chains and establishes important precedents for how marketplace operators should respond to infringement allegations.
United KingdomIntellectual Property
HGF Law
HGF Law
Article

The Manchester Creative Industries AI Summit – The Government's Opportunity To Set Out A Policy Direction On Copyright And AI?

Prime Minister Andy Burnham has convened the Creative Industries AI Summit in Manchester to bring together rightsholders, regulators, platforms and AI labs to align on a common approach to copyright-protected works in AI development. The Summit will unveil the 'Manchester Principles', a framework establishing minimum conditions for using human creative work to train generative AI models.
United KingdomIntellectual Property
Lewis Silkin
Lewis Silkin
Article

UPC CoA Confirms Jurisdiction Over Pending European Patent Application

The UPC Court of Appeal has confirmed that the Unified Patent Court can exercise jurisdiction over European patent applications, provided they are granted before the defendant files their statement of defence. This landmark decision means patent holders may now be locked into the UPC system even before their patents are officially granted, fundamentally changing the strategic timing considerations for opting out of UPC jurisdiction.
United KingdomIntellectual Property
HGF Law
HGF Law
Article

Be Nice To Claude: Anthropic's Acceptable Use Policy Updates

Anthropic's updated Acceptable Use Policy introduces significant changes for organisations building on Claude, extending far beyond the headline-grabbing prohibition on abusive behaviour towards the AI model. The policy now addresses deceptive campaigns, election interference, weapons development, surveillance systems, and requires human oversight for high-impact decisions affecting individuals' rights and wellbeing.
United KingdomTechnology
Marks & Clerk
Marks & Clerk
Article

Can Generative AI Help Us Live Longer? Rentosertib Study Suggests Anti-aging Therapies May Be A Step Closer

Insilico Medicine has reported that Rentosertib, an AI-discovered clinical candidate for idiopathic pulmonary fibrosis, demonstrates effectiveness in reversing the predicted biological age of IPF patients according to six independent proteomic aging clocks. The molecule's dual-purpose approach—targeting both a diagnosable disease and biological aging simultaneously—may open new pathways for anti-aging therapies...
United StatesFood, Drugs, Healthcare, Life Sciences
Marks & Clerk
Marks & Clerk
Article

Takeaways From UC Berkeley Law AI Institute

UC Berkeley Law AI Institute brought together academics, venture capitalists, judges, lawyers, and general counsels from leading AI companies to discuss critical issues spanning intellectual property, privacy, European regulation, and AI governance. The event revealed significant gaps in law firm AI policies, explored the judiciary's role in AI implementation, and examined the fragmented regulatory landscape alongside massive US venture capital investment in AI model development.
United StatesTechnology
Marks & Clerk
Marks & Clerk
Article

How Far Can Trade Marks Go In Protecting A Sports Star's Personal Brand?

Brazilian footballer João Pedro has filed trade mark applications to protect elements of his personal brand, including his JP9 logo and goal celebration pose. While the move follows other athletes in building commercial identity beyond their playing careers, the applications raise questions about ownership, scope of protection, and whether the registered marks truly capture the intended brand elements.
United KingdomIntellectual Property
Marks & Clerk
Marks & Clerk